On the 19th January 2018, Target organized new-year wishes ceremony between the General Manager and all consultants.
Media audience report will be soon available.
The second edition of ‘’DRC media audience’’ will be soon available. More detailed, 2018 edition includes new topics such as channels used by Congolese to access media, most preferred languages, various places and person with whom Congolese usually follow media. A part from these novelties, we also included online media and paid TV companies. Congolese express themselves on their preferred channels groups and reasons.
We discussed with interviewees on channels which could be used to reach them like TV, radio, internet, newspaper, and online media.
DRC has 4 linguistic areas; for a company, it is always better to send messages which can speak to targets. To better clarify choices, people were interviewed on their linguistic preferences regarding communication channels. This exercise could also direct communication agencies to ease understanding of their messages.
Places where Congolese follow media are not always the same. These places vary according to people’ needs. Agency should be aware of most common places among people; this could enable better reach target with promotions, tombola, games, etc.
With IT developments, online media grew over the years. Congolese are getting more and more interested by all these new online channels for news. Congolese also gave their point of views on these on the survey.
A part dedicated to pay TV, a part from channels usually listened, interviewees also gave their point of views on grouped channel preferences.
For your order, please go to info@target-sarl.cd or call (+243) 810 451 052.
Friday, March 23, 2018 - 21:23
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Post date: Fri, 01/12/2018 - 01:23
Many private and public companies are present in DRC and provide to consumers variety of products and services.
Post date: Fri, 01/05/2018 - 14:20
2017 ended very well at Target. This success is because of all efforts done by both permanent staffs as well as consultants.
Post date: Fri, 12/22/2017 - 08:44
Young and dynamic, Divine Kawaya joined Target through a professional internship done from January to March 2016 where she was f
Post date: Mon, 12/18/2017 - 12:19
In charge of IT department at Target since 2011, Blaise Pezo works on data base design, data analysis, searches for new IT per
Post date: Thu, 12/14/2017 - 17:09
As the Project Manager at Target Sarl since 2011, Hortense Mbumba is the one planning, organizing projects, preparing proposal
Post date: Fri, 12/01/2017 - 10:06
The 1st December of each year marks the international day to fight against HIV/AIDS.
Post date: Mon, 11/06/2017 - 17:56
In order to keep been ahead of technology, touch as much as possible a larger audience, Target research agency now has a publication on line store. Targ
Post date: Tue, 09/26/2017 - 14:10
On Friday 22nd Sept, Target team visited Mazzarello house.
