Faithfull to her course of action and her policy of strengthening relationship with her customers, partners and any public opinion
Media audience report will be soon available.
The second edition of ‘’DRC media audience’’ will be soon available. More detailed, 2018 edition includes new topics such as channels used by Congolese to access media, most preferred languages, various places and person with whom Congolese usually follow media. A part from these novelties, we also included online media and paid TV companies. Congolese express themselves on their preferred channels groups and reasons.
We discussed with interviewees on channels which could be used to reach them like TV, radio, internet, newspaper, and online media.
DRC has 4 linguistic areas; for a company, it is always better to send messages which can speak to targets. To better clarify choices, people were interviewed on their linguistic preferences regarding communication channels. This exercise could also direct communication agencies to ease understanding of their messages.
Places where Congolese follow media are not always the same. These places vary according to people’ needs. Agency should be aware of most common places among people; this could enable better reach target with promotions, tombola, games, etc.
With IT developments, online media grew over the years. Congolese are getting more and more interested by all these new online channels for news. Congolese also gave their point of views on these on the survey.
A part dedicated to pay TV, a part from channels usually listened, interviewees also gave their point of views on grouped channel preferences.
For your order, please go to info@target-sarl.cd or call (+243) 810 451 052.
Friday, March 23, 2018 - 21:23
Post date: Tue, 10/09/2018 - 09:36
Post date: Sat, 08/25/2018 - 11:04
The fifth Kinshasa French week edition took place from the 13th to the 16th June 2018, at Pullman Grand Hotel, in Kinshasa, capital of
Post date: Sat, 08/25/2018 - 10:48
Target Sarl participated in Katanga Business Meeting which held from 24th to 26th may in Lubumbashi.
Post date: Sat, 08/25/2018 - 10:38
Target will publish results of opinion pool survey among Congolese on next presidential and legislative elections.
Post date: Wed, 04/18/2018 - 08:26
Target Sarl is happy to be for now on among ENA (Ecole Nationale Administration) DRC partner on whi
Post date: Fri, 03/23/2018 - 21:23
The second edition of ‘’DRC media audience’’ will be soon available.
Post date: Mon, 03/19/2018 - 16:09
Since its beginning, Target Sarl involves youths on part of its activities.
Post date: Mon, 03/19/2018 - 16:02
On the 22nd and 23rd February 2018, Target participated in forum activities organized by AMRA (African Market Re
Post date: Sun, 02/18/2018 - 00:51
From January 25th to February 2nd, Target IT consultant team gathered in training sessions for capacity building on
Post date: Tue, 02/13/2018 - 03:16
Target launched this early February series of national surveys within the 26 DRC regions.
