TARGET is currently the only agency of survey based in D.R.
Digital tablets for field surveys
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If you have already been in DR Congo to conduct an interview in the framework of a market research, you would have certainly noticed that the surveyor used a questionnaire written on a paper with a pencil to take note of your answers. Target will progressively put an end to that practice. The Agency has just purchased Samsung digital tablets for quantitative surveys.
Digital tablets provide with more advantages. The field surveyor that uses tablet will in the meanwhile act as a note-taker. Data collected such a way shall be well saved and their next processing will be very easy to be performed. Furthermore, management of surveyors sent in the field will be easier.
Since tablets are equipped with GPRS, the supervisor or quality officer will be able to geo localize each surveyor under his/her supervision. He/she might therefore be able to quickly join a surveyor in order to attend some interviews. The quality officer will easily make a counter-survey towards respondents.
Target is aiming at a simple goal: increase its competitiveness in a market that is strongly competitive by improving its practices and adopting the best fashionable technologies.
Data of the next media survey or Mystery shopping of Target that you will read shall be collected with digital tablets. For the time being, our computer scientists are making all it takes to install applications and conduct pilot researches.
Thursday, February 26, 2015 - 14:43
Post date: Wed, 02/20/2013 - 17:50
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Post date: Tue, 02/19/2013 - 17:54
Managing Director of TARGET, Mr. Serge MUMBU accepted to be interviewed at Radio Okapi on the most influential celebrities of the year 2012.
Post date: Mon, 01/28/2013 - 19:32
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Post date: Mon, 01/21/2013 - 18:02
In order to meet the increasing needs of reliable information related to D.R.
Post date: Thu, 01/17/2013 - 17:59
The Managing Director Serge MUMBU gave an interview to MEDIACONGO.NET (Congolese website) at the end of feedback ceremony regarding journey to USA organized
Post date: Tue, 01/15/2013 - 17:47
This Thursday 10 January 2013 at Center for Disabled Persons of Kinshasa, the Managing Director officially proceeded with giving of merit award for all those
Post date: Fri, 01/11/2013 - 17:33
The United State Embassy in D.R. Congo organized this Thursday 10 January 2013 a meeting in order to give a feedback regarding journey to USA of Mr.
Post date: Mon, 01/07/2013 - 17:20
TARGET is carrying out the second wave of survey on consumption of products and services at Kinshasa towards a sample of 1000 persons in line with the method
Post date: Fri, 12/21/2012 - 12:39
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