The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,
Digital tablets for field surveys
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If you have already been in DR Congo to conduct an interview in the framework of a market research, you would have certainly noticed that the surveyor used a questionnaire written on a paper with a pencil to take note of your answers. Target will progressively put an end to that practice. The Agency has just purchased Samsung digital tablets for quantitative surveys.
Digital tablets provide with more advantages. The field surveyor that uses tablet will in the meanwhile act as a note-taker. Data collected such a way shall be well saved and their next processing will be very easy to be performed. Furthermore, management of surveyors sent in the field will be easier.
Since tablets are equipped with GPRS, the supervisor or quality officer will be able to geo localize each surveyor under his/her supervision. He/she might therefore be able to quickly join a surveyor in order to attend some interviews. The quality officer will easily make a counter-survey towards respondents.
Target is aiming at a simple goal: increase its competitiveness in a market that is strongly competitive by improving its practices and adopting the best fashionable technologies.
Data of the next media survey or Mystery shopping of Target that you will read shall be collected with digital tablets. For the time being, our computer scientists are making all it takes to install applications and conduct pilot researches.
Thursday, February 26, 2015 - 14:43
Post date: Fri, 08/30/2013 - 17:41
Post date: Tue, 07/02/2013 - 09:16
TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net
Post date: Sat, 06/29/2013 - 08:30
The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ
Post date: Fri, 05/31/2013 - 16:52
TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio
Post date: Fri, 05/31/2013 - 08:42
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN
Post date: Tue, 05/07/2013 - 17:28
The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152
Post date: Fri, 04/12/2013 - 16:53
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie
Post date: Mon, 03/25/2013 - 15:49
Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se
Post date: Tue, 03/05/2013 - 15:06
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