TARGET sharing its experience on market research at Université de Kinshasa
Congolese and HIV AIDS
The 1st December of each year marks the international day to fight against HIV/AIDS. It is occasion to make a point on the pandemic, what it is, how to get infected, prevention means, as well research status in order to eradicate the pandemic. A part from statistics, World Health Organization (WHO) can communicate during this day, Target research agency conducted a study among Congolese in order to evaluate the idea they have regarding HIV AIDS threats. How do they perceive communications around HIV AIDS.
Overall 53% among Congolese think ‘’very high’’ HIV AIDS threats on their health; 54% of men think the threat is very high. The age group most conscious of the threat is youth aged between 18 and 24 years old. However, 5% of women are not able to evaluate the impact of HIV AIDS on their health nowadays.
78% of people interviewed on this Target ‘survey think that there is good communication on fight against HIV AIDS. Kongo-Central, Tanganyika and Tshuapa are regions where 100% of people interviewed think messages around fight against HIV AIDS are relevant. Channels used to send messages on HIV AIDS ‘fight is radio (61%), followed by TV; only 10% of messages on fight against the pandemic is sent through social network.
These statistics are from a survey on ‘’Congolese and fights against pandemics’’ which you can order by sending an email to info@target-sarl.cd or by visiting our online store at: http://target-sarl.com.
Friday, December 1, 2017 - 10:06
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
Post date: Mon, 10/14/2013 - 12:22
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
