The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,

8 Congolese people over 10 consult a doctor only in the event of disease, according to a Target SARL research
Target SARL made available to public, results of one of the most first researches entirely achieved online in DR Congo through a representative panel of 459 respondents, during a period of 2 months (from 23 May to 31 July 2015). The research was related to Congolese people behaviors as regards medical care. Internet users of Kinshasa, Matadi, Kisangani, Bukavu, Goma, Mbuji-Mayi and Lubumbashi responded to an online questionnaire.
Over 459 respondents that participated to Target panel, 83% affirmed to consult a doctor only when they get sick. The highest score (92%) has been recorded in the city of Kisangani, that was the capital city of Province Oriental up to the period when the research was still being conducted. Yet conversely, it is the city wherein self-medication rate is the lowest (6%) while Bukavu, in the Eastern part of Democratic Republic of Congo, is ruling at the top of cities wherein inhabitants are medically taking care of themselves without searching for a doctor or pharmacist opinion (17%).
The research also reveals that only 12% of Goma inhabitants and 10% of Kinshasa people are regularly seeing a doctor.
To consult a doctor, 36% of online respondents affirm to go to a health center and 34%, in general hospital of reference. In main the country cities wherein research has been conducted, few people visit medical facilities run by NGOs (4%).
At Sud-Kivu, 59% of respondents consult their doctors in a general hospital, while at Bas-Congo (currently named Kongo-Central), 42% frequent a health center to receive medical care. These are the highest scores within these both categories of the frequented institutions.
TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net
The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ
TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN
The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie
Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se
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