TARGET sharing its experience on market research at Université de Kinshasa
8 Congolese people over 10 consult a doctor only in the event of disease, according to a Target SARL research
Target SARL made available to public, results of one of the most first researches entirely achieved online in DR Congo through a representative panel of 459 respondents, during a period of 2 months (from 23 May to 31 July 2015). The research was related to Congolese people behaviors as regards medical care. Internet users of Kinshasa, Matadi, Kisangani, Bukavu, Goma, Mbuji-Mayi and Lubumbashi responded to an online questionnaire.
Over 459 respondents that participated to Target panel, 83% affirmed to consult a doctor only when they get sick. The highest score (92%) has been recorded in the city of Kisangani, that was the capital city of Province Oriental up to the period when the research was still being conducted. Yet conversely, it is the city wherein self-medication rate is the lowest (6%) while Bukavu, in the Eastern part of Democratic Republic of Congo, is ruling at the top of cities wherein inhabitants are medically taking care of themselves without searching for a doctor or pharmacist opinion (17%).
The research also reveals that only 12% of Goma inhabitants and 10% of Kinshasa people are regularly seeing a doctor.
To consult a doctor, 36% of online respondents affirm to go to a health center and 34%, in general hospital of reference. In main the country cities wherein research has been conducted, few people visit medical facilities run by NGOs (4%).
At Sud-Kivu, 59% of respondents consult their doctors in a general hospital, while at Bas-Congo (currently named Kongo-Central), 42% frequent a health center to receive medical care. These are the highest scores within these both categories of the frequented institutions.
Wednesday, August 12, 2015 - 11:14
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Context
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In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
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Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
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In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
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Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
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TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
