TARGET sharing its experience on market research at Université de Kinshasa
Conference for good economic practicing at TV, by Canal France International (CFI)
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TARGET has been invited by CFI to attend the conference for good practicing of economic organized from 5 to 6 July 2012 at Grand Hôtel of Kinshasa gathering TV Channels, communication agencies and Regulatory Authorities (Ministry of Communication, CSAC). It seemed critical for organizers of that conference, to have through TARGET, analysis of Audience Ratings Agencies regarding Congolese media world such as during some of CFI workshops organized at Goma and Lubumbashi in the framework of Programme Inter Bailleurs Medias pour la Démocratie et la Transparence en RDC (Inter-Donors Media Programme for Democracy and Transparency in DR Congo).
This conference was characterized by speeches in plenary sessions and works in sub-groups (TV Channels, Communication and Regulatory Agencies). The Managing Director of TARGET Serge MUMBU had a very good attendance within communication Sub-group (TV Channels) wherein the recommendation to recourse to Surveys for any decision concerning price setting of time slot and development of media plan. Integral details and recommendations of that conference is to be published very soon into the official Canal France International website (www.cfi.fr ).
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Saturday, July 7, 2012 - 12:57
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
Post date: Mon, 10/14/2013 - 12:22
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
