WIN Gallup International is the leading association in market research and polling and is made up of the 80
WIN Gallup International
WIN Gallup International is the leading association in market research and polling and is made up of the 80 largest independent market research and polling firms in their respective countries with combined revenue of over €550 million and covering 95% of the world’s market.
Target is Win Gallup member since 2015 and Target General Manager is its representative in DR Congo.
It is the World Organization of professional in market researches.
A supervisor is in charge of field surveyors’ monitoring. He is checking compliance of interviews achieved in line with given instructions.
A DUO (or Dyade) is a small group meeting composed of one moderator and two respondents.
A database is a structured and organized computer container allowing to store a great amount of information in order to make its exploitation easier (adding,
An Input mask is a communication interface between user and database.
Group of persons representing a target people (young people, professionals…) regularly interviewed for surveys and/or market researches (their opinions, atti
The fact of extracting results from untreated data, gathering them and presenting as graphics and tables with percentages.










