Christmas and New Year periods are usually dedicated to review of the year’s events in any serious company. Target does not make an exception to that rule. For this ending year 2015, which was full of satisfaction, we would like to propose to have a review on our publications. They are all available and many of them are still in the spotlight of headlines. Do not hesitate to contact our services if you are willing to be provided with these researches. You can take advantage of a discount up to 75%, even more for some publications. Herein we are only considering researches initiated by the agency, not those ordered by clients that are deemed confidential.

February 2015

What are celebrities preferred by Lubumbashi inhabitants? At the beginning of February, Target published results of a research that thoroughly meet this question. This publication allows companies as well as agencies to better choosing celebrities for their communications and especially for their advertisements’ messages. Thus, in music, there are artists based in Kinshasa that cornered a large share of the market: Fally Ipupa (12%), Athom’s MBUMBA (9%) and Mike KALAMBAY (9%), occupy heads’ trio. On the other hand, in the category Drama/movies, these are local artists that have been more mentioned: Serge MANSEBA (36%) and MUFWANKOLO (16%), two comic actors whose productions are broadcasted in local TV channels. At the beginning of this year, podium of sportsmen were dominated by soccer players Tresor MPUTU (28%), Cristiano Ronaldo (13%) and Lionel Messi (12%). 

Read here: http://www.target-sarl.cd/en/content/preferred-celebrities-lubumbashi

The same month, Target published results of media research conducted in the same city during November 2014. Television appeared to be the most dominating media amongst others.  93% of respondents affirmed to have watched television within the last thirty days preceding the research against 29% for radio and 27% for internet. Less than one Lubumbashi inhabitant over 5 is following satellite channels (16%) or read newspapers/magazines (11%).

The research revealed for instance that Monday and Saturday are days wherein television is the most followed.  

Read here: http://www.target-sarl.cd/en/content/statistics-media-lubumbashi

March 2015

A research for knowing in details regarding mobile telephony at Lubumbashi was published in the beginning of March. Target research revealed for instance that 84% of persons of 12 years old and above at Lubumbashi, the second city in DR Congo, are using mobile phone and are subscribers with at least one mobile phone network. A figure amongst the highest of Democratic Republic of Congo.

Other interesting information that reveals the research, the propensity for users to subscribe towards many operators. Only 45% of respondents affirmed to use only one SIM card. Interviewed subscribers also mentioned several grievances they bear against mobile phone operators.

To be discovered here:  http://www.target-sarl.cd/en/content/research-know-all-about-mobile-telephony-figures-lubumbashi

May 2015

After Kinshasa and Lubumbashi in DR Congo, Target conducted a research on preferred celebrities at Pointe – Noire, Congo – Brazzaville.

In music, Roga – Roga, Chairperson of Musical Group “Extra Musica” installed itself between two Congolese (from DR Congo) musicians especially Fally Ipupa and Koffi Olomidé respectively positioned at the 1^st and the 3^rd level. On the other hand local celebrities dominated within Advertisement and Media category with respectively Papa Maw and Papi Soul that have pride of place on the head of classification. DR Congo Celebrities were also in the honor within drama and movies category.

Read here:

What is the status of banking sector at Lubumbashi? A Target research published in May related to this question. The research showed that only 12% of respondents possess a bank account. About 6 persons over 10 declared to possess one current account, the rate being weaker for savings accounts. The research also allowed collecting important data on mobile banking. 

Read here: http://www.target-sarl.cd/en/content/use-banks-lubumbashi

July 2015

A media research conducted at the end of July by Target showed that classical television was far beyond the most consumed media by Pointe – Noire inhabitants being thus positioned ahead, by order, satellite television, radio, internet and printed media.

86% of respondents affirmed to have watched classical television within the thirty days preceding the research. 32% said to have watched satellite television during the related period, and the same score have registered amongst respondents to have listened to the radio. On internet, Facebook is the most appreciated website, while LES DEPECHES of Brazzaville is the most read newspaper.

The complete summary to be read here: http://www.target-sarl.cd/en/content/pointe-noire-television-currently-outperforms-all-others-media-according-target-sarl-survey

August 2015

After Lubumbashi and Pointe – Noire, Kinshasa people wanted also to give their point of view on their preferred celebrities. Results of a research conducted the preceding month in DR Congo capital showed that comparatively to 2014, Kinshasa people more preferred Congolese artists. Fally Ipupa kept his first position with a score of 15%, followed by Ferre Gola (8%) and Werrason (7%). Faustin Sukari alias Elombe (15%), at that time, kept on moving ahead in classification and up to reaching the first position before Lady Esobe (13%) and Fiston Sai – Sai (11%). Women more preferred Elombe due to his drama series qualified as instructive and educative while men were more attracted by these comic artists, Esobe and Sai – Sai.

Read here: http://www.target-sarl.cd/en/content/celebrities-preferred-kinshasa-people-july-2015

September 2015

After editions 2011 and 2012, Target published in September, media statistics at Kinshasa. This yearly research contained a lot of interesting information. You may read therein for instance that classical television still remains the most followed media by Kinshasa people with a large audience of 96%.

The radio is less followed comparatively to last year (- 10%) but is maintained at the second position with 33%. It is followed by internet (29%), satellite channels (21%) and printed media (6%).

Except for printed media that is mostly read at the beginning of the week, other media are mostly followed during the weekend. It is mostly in the evening that the majority of people are following television or getting connected to internet. However, some people like listening to radio and reading newspapers in the morning, as shown amongst others researches.     

 Read here: http://www.target-sarl.cd/en/content/3rd-edition-media-research-2015-kinshasa-there-last

 The first three researches entirely conducted online

In August and September, Target published results of the three first researches entirely conducted online in the history of market research in DR Congo towards a sample of 500 respondents shared out amongst all the big cities of DR Congo. Thus, the panel launched at the very beginning of the year is revealing the following information: 

• 80% of Congolese people consult a physician in the event sickness;
• 36% of Congolese people are getting to a health center for having treatment;
• 60% of Congolese people affirm to practice a sport;
• The most practiced “sports” are walking (28%) and soccer game (24%);
• 84% of Congolese people have access to internet through their telephone or tablet;
• 6% of Congolese internet users are listening to online music;
• 91% of Congolese internet users hold a Facebook account and 63% use WhatsApp.   

  Read here:

• http://www.target-sarl.cd/en/content/dr-congo-84-congolese-have-access-internet-through-mobile-device-according-target-research
• http://www.target-sarl.cd/en/content/8-congolese-people-over-10-consult-doctor-only-event-disease-according-target-sarl-research
• http://www.target-sarl.cd/en/content/sport-about-6-congolese-people-over-10-affirm-practice-sport-according-target-sarl-survey

November 2015

What is the advertisement impact in Kinshasa? A Target research of which results have been published in November revealed the prevailing position occupied by television as support on which advertisement messages are mostly followed in DR Congo capital.

Thus, 99% of respondents affirmed to follow commercials on television. Billboards came at the second position with 76%, while broadcasting of advertisements through text message (SMS) reached 56% amongst respondents.

Besides, Vodacom advertisements’ SMS have been read by 55% of Vodacom respondents, followed by Tigo (38%), Africell (36%), Orange (23%), Airtel (5%) and Startimes (2%).

Further, the research provided more details regarding age brackets for each followed support as well as each advertisement message.

Read here: http://www.target-sarl.cd/en/content/television-towers-above-all-advertisement-supports-kinshasa

To obtain any needed research for a reduced price, feel free to call +243 810451052 write at the following address: info@target-sarl.cd.