On the 19th January 2018, Target organized new-year wishes ceremony between the General Manager and all consultants.
Target SARL panel making its way
About one year later after it launching, Target panel is making its way. To date, about 1500 internet users are registered into the panel and 500 participated in the first three researches fully conducted online in the history of DR Congo. Innovation brought by Target constitute a true capital gain as well for the agency as for market research sector.
However, the starting was not easy at all. Internet users manifested low interest for this unknown tool for most of them, before joining in great numbers this platform as a result of a recruitment organized by Target in main cites of DR Congo. The stake is worth the candle. Since an online panel is absolutely normal in societies focusing on the future.
Further, Target online panel platform will allow the following:
- Following satisfaction evolution as regards a product by emphasizing on consumes insights that are the satisfaction determining factors of a brand;
- Assessing regular intervals of a brand popularity, its performances, its positioning on a competitive market;
- Periodically assessing media use by consumers and their behavior after exposure to an advertisement.
Target Panel is providing panel users with possibility to win points when responding to a questionnaire.
For each given response in a survey, the panel user account is credited with 1 point; once the user has responded to 20 questions (i.e. 20 points), he/she is automatically entitled to 5USD to be paid either through mobile money or communication credit (Airtime).
The panel is important for several things as showed in the following chart:
So, if you have not yet sign in the panel, you can do it here.
The first three Target researches on the panel:
- 8 Congolese people over 10 consult a doctor only in the event of disease, according to a Target SARL research
- Sport: about 6 Congolese people over 10 affirm to practice a sport, according to Target SARL survey
- DR Congo: 84% of Congolese have access to internet through mobile device, according to Target research
Thursday, November 5, 2015 - 18:54
Post date: Tue, 02/13/2018 - 03:01
Post date: Fri, 01/19/2018 - 11:23
Post date: Fri, 01/12/2018 - 01:23
Many private and public companies are present in DRC and provide to consumers variety of products and services.
Post date: Fri, 01/05/2018 - 14:20
2017 ended very well at Target. This success is because of all efforts done by both permanent staffs as well as consultants.
Post date: Fri, 12/22/2017 - 08:44
Young and dynamic, Divine Kawaya joined Target through a professional internship done from January to March 2016 where she was f
Post date: Mon, 12/18/2017 - 12:19
In charge of IT department at Target since 2011, Blaise Pezo works on data base design, data analysis, searches for new IT per
Post date: Thu, 12/14/2017 - 17:09
As the Project Manager at Target Sarl since 2011, Hortense Mbumba is the one planning, organizing projects, preparing proposal
Post date: Fri, 12/01/2017 - 10:06
The 1st December of each year marks the international day to fight against HIV/AIDS.
Post date: Mon, 11/06/2017 - 17:56
In order to keep been ahead of technology, touch as much as possible a larger audience, Target research agency now has a publication on line store. Targ
Post date: Tue, 09/26/2017 - 14:10
On Friday 22nd Sept, Target team visited Mazzarello house.
