Target SARL will participate, from 28 October to 8 November 2015, into a yearly survey of end of year conducted by WIN/Gallup International in about one hundred countries around the world. Up to date, Target that just become a member of WIN/Gallup International in February 2015, was only relaying researches’ results of this global organization of market research professionals.

In DR Congo, Target will develop its researches throughout the eleven cities that used to be administrative centers of DR Congo provinces until territorial districting happened, researches shall be conducted as well in environmental rural cities. One thousand persons shall be interviewed throughout the country in line with the method of quotas per age, sex, province and category of accommodation location (urban or rural). Between 20 and 140 persons per province shall therefore respond to a questionnaire composed of 15 questions.

They will especially react on topics related to happiness, their job, their perception as regards the country and some active international organizations or in their casual places, world leaders as well as immigration of foreign workers.

“It is for Target a great privilege to participate in this global survey, and especially for also including DR Congo amongst countries to be considered by WIN/Gallup International research. Considering DR Congo geo-strategic location in Africa as the first French – speaking country, the biggest country of central Africa, it is critical to consider the Congolese opinion in a global survey, but also to show that there exists reliable market researches agencies working in line with international standards”, stated Serge Mumbu, Target General Manager. 

Through Serge Mumbu Tshimanga, Target became member of WIN/Gallup International in February 2015. WIN/Gallup International is one of the biggest global organizations of market researches and survey. It is present in 75 countries in the world, the organization is represented by only one member in each country.

Straight after its membership in this organization, Target popularized within its website, its social networks and amongst Kinshasa media, in March, WIN/Gallup research regarding will of persons “to fight for their countries”.  The agency act the same for the two researches of WIN/Gallup published in April and September on the topics of religious membership and UN penalties against countries that are violating international treaties.

“To succeed in this first research, we will use our best surveyors and teams’ supervisors throughout the country as well as new technologies (internet, smartphones) for making easier, rapid data collection as well as their transfer to IT department in order to be double-checked and together with cleaning of data base to be transferred to WIN/Gallup International”, underlined Serge Mumbu.

The time has therefore come for Target to make good use of its rich experience regarding African market to the advantage of WIN/Gallup International. Which a win–win exchange.