WIN Gallup International is the leading association in market research and polling and is made up of the 80
Retail audit
Retail audit study is a study conducted within various point of sales aiming at measuring effectiveness, turnover, sales volumes, etc. of a brand or a point of sales. From this study, one can get information on products (their characteristics, sales, brand availability, branded materials, etc.), evaluate competitors similar KPIs as well, getting information on real time in order to optimise and improve distribution strategy
Target has already conducted several Retail audit since its creation.
Wednesday, November 28, 2018 - 14:17
Post date: Tue, 08/30/2016 - 07:50
It is the World Organization of professional in market researches.
Post date: Tue, 07/05/2016 - 16:43
A supervisor is in charge of field surveyors’ monitoring. He is checking compliance of interviews achieved in line with given instructions.
Post date: Mon, 05/02/2016 - 15:44
A DUO (or Dyade) is a small group meeting composed of one moderator and two respondents.
Post date: Tue, 03/22/2016 - 14:05
A database is a structured and organized computer container allowing to store a great amount of information in order to make its exploitation easier (adding,
Post date: Fri, 02/12/2016 - 16:19
An Input mask is a communication interface between user and database.
Post date: Mon, 12/07/2015 - 06:54
Group of persons representing a target people (young people, professionals…) regularly interviewed for surveys and/or market researches (their opinions, atti
Post date: Fri, 11/13/2015 - 11:52
The fact of extracting results from untreated data, gathering them and presenting as graphics and tables with percentages.
