WIN Gallup International is the leading association in market research and polling and is made up of the 80
Research
It includes market research, social studies, opinion pools as well as data analysis, design systematic data collection ad interpret information on physical and moral people. Its lays statistics technical methods and social applied analytic sciences, behavioural sciences and data in order to develop knowledge or help in decision making by suppliers of goods and services, governments, NGO, and general public.
Target Sarl is market research, opinion pools and consulting agency based in Kinshasa and carrying out its activities in many other African countries.
It is the World Organization of professional in market researches.
A supervisor is in charge of field surveyors’ monitoring. He is checking compliance of interviews achieved in line with given instructions.
A DUO (or Dyade) is a small group meeting composed of one moderator and two respondents.
A database is a structured and organized computer container allowing to store a great amount of information in order to make its exploitation easier (adding,
An Input mask is a communication interface between user and database.
Group of persons representing a target people (young people, professionals…) regularly interviewed for surveys and/or market researches (their opinions, atti
The fact of extracting results from untreated data, gathering them and presenting as graphics and tables with percentages.










