The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,
Perception of public and private companies in DRC
Many private and public companies are present in DRC and provide to consumers variety of products and services. Target conducted a survey among Congolese to measure perceptions towards those companies.
Thirteen public companies and seventeen private companies present in DRC where part of the study. These companies were selected based on their presence within most regions and /or their awareness among Congolese. Regarding these companies perception, people interviewed had to choose among five suggested assertions ‘’very good”, ‘’bad’’, ‘’Does not know enough to have an opinion’’, ‘’good”, “Don’t know/ no answer’’.
Here are few abstracts of the survey you can buy at our store on line at www.target-sarl.com
On this study, one can for instance know that companies well perceived are Radio Télévisons Nationale Congolaise, RTNC but, with only 48%, followed by la Régie des Voies Aériennes, RVA with 47%. Those having a ‘’negative’’ perception among Congolese is Société Nationale d’Electricité (SNEL). Under this negative perception, SNEL is followed by REGIDESO; the company which distributes potable water. There also these public companies not well known, or not known at all, at the point they cannot give a point on the services they provide. Within this category, l’Office de Gestion des Frets Maritimes (OGEFREM) comes first, followed by Congolaise des Postes et Télécommunications (SCPT) and Société Nationale d’Assurance (SONAS); both have same scores.
Private companies were also involved on the study and the same categorization was done. Telecoms companies, mining companies, brewery companies, oil companies….all the seventeen companies were carefully evaluated by Congolese on which they gave their appreciation. Results of all companies are classified per category and per region. So, General Managers of these companies can buy this report to know how their companies are perceived among Congolese.
To buy the report, you can choose between buying it directly on line by going to Target store at www.target-sarl.com or sending an email at (+243) 81 045 10 52)
Friday, January 12, 2018 - 01:23
Post date: Fri, 08/30/2013 - 17:41
Post date: Tue, 07/02/2013 - 09:16
TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net
Post date: Sat, 06/29/2013 - 08:30
The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ
Post date: Fri, 05/31/2013 - 16:52
TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio
Post date: Fri, 05/31/2013 - 08:42
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN
Post date: Tue, 05/07/2013 - 17:28
The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152
Post date: Fri, 04/12/2013 - 16:53
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie
Post date: Mon, 03/25/2013 - 15:49
Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se
Post date: Tue, 03/05/2013 - 15:06
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