Partnership between TARGET and FEI for a media research in the DR Congo

TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 cities of the DRC (Kinshasa, Matadi, Mbuji-Mayi, Kisangani, Lubumbashi, Goma and Bukavu) in the framework of the inter-organization program donors "  Médias pour la Démocratie et Transparence en RDC  ".

 It is not only to assess the cumulative audience of the various media (television, radio and print media...) but also to prepare for each media the target audiences (men, women, young, CPS+) by specifying the profile of the audience.

This research will also provide statistical data on the property and the use of the various communications’ means (radio, television, mobile phone and internet).

Friday, April 12, 2013 - 16:53