TARGET sharing its experience on market research at Université de Kinshasa
Partnership between TARGET and FEI for a media research in the DR Congo
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 cities of the DRC (Kinshasa, Matadi, Mbuji-Mayi, Kisangani, Lubumbashi, Goma and Bukavu) in the framework of the inter-organization program donors " Médias pour la Démocratie et Transparence en RDC ".
It is not only to assess the cumulative audience of the various media (television, radio and print media...) but also to prepare for each media the target audiences (men, women, young, CPS+) by specifying the profile of the audience.
This research will also provide statistical data on the property and the use of the various communications’ means (radio, television, mobile phone and internet).
Context
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
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1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
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