WIN Gallup International is the leading association in market research and polling and is made up of the 80
Panel
Group of persons representing a target people (young people, professionals…) regularly interviewed for surveys and/or market researches (their opinions, attitudes or behaviors are periodically assessed).
In DR Congo, Target is using a panel of internet users that are interviewed through its website (they register, respond to surveys and are rewarded depending on their participation).
Target sarl has to data 1393 Panel users online.
It is the World Organization of professional in market researches.
A supervisor is in charge of field surveyors’ monitoring. He is checking compliance of interviews achieved in line with given instructions.
A DUO (or Dyade) is a small group meeting composed of one moderator and two respondents.
A database is a structured and organized computer container allowing to store a great amount of information in order to make its exploitation easier (adding,
An Input mask is a communication interface between user and database.
Group of persons representing a target people (young people, professionals…) regularly interviewed for surveys and/or market researches (their opinions, atti
The fact of extracting results from untreated data, gathering them and presenting as graphics and tables with percentages.










