WIN Gallup International is the leading association in market research and polling and is made up of the 80
Observation
It is a method that is about carefully monitoring and studying consumers’ behaviors within a natural situation without pushing them to changes in order to assess their unconscious responses, feelings and emotions that they would never dare to express or are not able to express using words face to a specific issue.
Wednesday, August 2, 2017 - 12:20
Post date: Tue, 08/30/2016 - 07:50
It is the World Organization of professional in market researches.
Post date: Tue, 07/05/2016 - 16:43
A supervisor is in charge of field surveyors’ monitoring. He is checking compliance of interviews achieved in line with given instructions.
Post date: Mon, 05/02/2016 - 15:44
A DUO (or Dyade) is a small group meeting composed of one moderator and two respondents.
Post date: Tue, 03/22/2016 - 14:05
A database is a structured and organized computer container allowing to store a great amount of information in order to make its exploitation easier (adding,
Post date: Fri, 02/12/2016 - 16:19
An Input mask is a communication interface between user and database.
Post date: Mon, 12/07/2015 - 06:54
Group of persons representing a target people (young people, professionals…) regularly interviewed for surveys and/or market researches (their opinions, atti
Post date: Fri, 11/13/2015 - 11:52
The fact of extracting results from untreated data, gathering them and presenting as graphics and tables with percentages.
