WIN Gallup International is the leading association in market research and polling and is made up of the 80
Mystery shopping
Mystery shopping is a technique used to measure quality of service or compliance by collecting specific information about products and services. The mystery shopper performs tasks based on a scenario such as buying a product, asking for information about the services provided; registering complaints ... At the end of the mystery visit, the mystery shopper make a detailed report on his experience in the place visited.
Target has already completed several Mystery Shopping studies for clients in the banking and telecom sectors.
Tuesday, February 21, 2017 - 10:23
Post date: Tue, 08/30/2016 - 07:50
It is the World Organization of professional in market researches.
Post date: Tue, 07/05/2016 - 16:43
A supervisor is in charge of field surveyors’ monitoring. He is checking compliance of interviews achieved in line with given instructions.
Post date: Mon, 05/02/2016 - 15:44
A DUO (or Dyade) is a small group meeting composed of one moderator and two respondents.
Post date: Tue, 03/22/2016 - 14:05
A database is a structured and organized computer container allowing to store a great amount of information in order to make its exploitation easier (adding,
Post date: Fri, 02/12/2016 - 16:19
An Input mask is a communication interface between user and database.
Post date: Mon, 12/07/2015 - 06:54
Group of persons representing a target people (young people, professionals…) regularly interviewed for surveys and/or market researches (their opinions, atti
Post date: Fri, 11/13/2015 - 11:52
The fact of extracting results from untreated data, gathering them and presenting as graphics and tables with percentages.
