WIN Gallup International is the leading association in market research and polling and is made up of the 80
Field Manager
Officer in charge of data collection in a city. He/she is coordinating the research on the field by overseeing work of different actors in the research (surveyors, supervisors…) and making sure that research on the field complies with given instructions and/or clients’ expectations.
A total of 17 Field Managers are leading researches on the field within Target SARL amongst whom 15 operating in DR Congo and 2 in Congo Brazzaville.
It is the World Organization of professional in market researches.
A supervisor is in charge of field surveyors’ monitoring. He is checking compliance of interviews achieved in line with given instructions.
A DUO (or Dyade) is a small group meeting composed of one moderator and two respondents.
A database is a structured and organized computer container allowing to store a great amount of information in order to make its exploitation easier (adding,
An Input mask is a communication interface between user and database.
Group of persons representing a target people (young people, professionals…) regularly interviewed for surveys and/or market researches (their opinions, atti
The fact of extracting results from untreated data, gathering them and presenting as graphics and tables with percentages.










