WIN Gallup International is the leading association in market research and polling and is made up of the 80
ESOMAR
It is the World Organization of professional in market researches. Its mission is to promote to a global scope market researches and improve decision – making.
Target is ESOMAR member since 2012 and Target General Manager is its representative in DR Congo
It is the World Organization of professional in market researches.
A supervisor is in charge of field surveyors’ monitoring. He is checking compliance of interviews achieved in line with given instructions.
A DUO (or Dyade) is a small group meeting composed of one moderator and two respondents.
A database is a structured and organized computer container allowing to store a great amount of information in order to make its exploitation easier (adding,
An Input mask is a communication interface between user and database.
Group of persons representing a target people (young people, professionals…) regularly interviewed for surveys and/or market researches (their opinions, atti
The fact of extracting results from untreated data, gathering them and presenting as graphics and tables with percentages.










