WIN/Gallup International, the most important world organization of market researches and surveys, published today its 39^th year end survey exploring perspectives, expectations, opinions and beliefs of 66040 persons around 68 countries throughout the world. Congolese people from DR Congo participated for the very first time into this survey thanks to Target SARL that made data collection on the field.

A happy world in 2015

66% of respondents to WIN/Gallup International survey affirmed that they were happy, while they were 70% in 2014 to make the same statement. Over 66040 interviewed persons, 10% said they were unhappy, an increase of 4% compared to 2014. In 2015, the country whereas people assume to be the happiest in the world is Colombia (85%), which is significantly contrasted with Iraq (-12%), the unhappiest country in the planet, according to this survey. 

Economical optimism increased throughout the world.

Research shows that 45% of the world people is optimistic for economical perspectives in 2016 more than double (22%) of those who are pessimistic. Greece with – 65%, is the most pessimistic country considering their current perilous financial issue. The most optimistic nation as regards economical perspectives is Nigeria (net optimism of 61%).

As regards demographical sharing out, young people seem to be considerably more optimistic than older generations. Thus, respondents under 34 years old show more optimism (31%) comparatively to those who over 55 years old (13%).   

Hope increased amongst nations that aspire

In the framework of its analysis, WIN/Gallup International shared out the world in three poles: prosperous nations (G7); Emergent countries (G20 apart from original G7) and aspiring (all other countries). Level of net happiness perception within these three poles (Prosperous 42%, emergent 59%, Aspiring 54%) is especially increased. However, conclusions on hope and economical optimism considerably varies amongst these poles. According to worldly survey, prosperous nations show less hope and economical optimism with 6% and -16%, respectively; on the other hand emergent nations are very confident as regards future and more optimistic concerning economic perspectives with 50% and 36% while aspiring nations show a level of hope (29%) and economical optimism (16%) located between the two poles.      

Perspectives 2016 in RDC

Congolese people gave their opinions on perspectives of 2016. 46% of respondents assume that 2016 shall be better than 2015, against 15% thinking that the year to come shall be worse. 22% consider that both years shall be the same.

Reading of results per country shows that 3 cities are confident as regards 2016, Lubumbashi (65%), Kinshasa (52%) and Mbuji – Mayi (50%) while only 19% of Kananga inhabitants (the lowest score) think that 2016 shall be better than 2015. On economic standpoint, at Lubumbashi 59% of people think that 2016 shall be an economic prosperous year. All the other cities are below 50%. Once again Kananga records the lowest rate (19%).

The optimism is mostly showed amongst Congolese people of 18 to 34 years old wherein it is noticed scores higher than 50% and amongst students (59%). The most pessimistic people are found out within age bracket of 35 to 54 years old (18%) and jobless (20%).

As regards happiness issue, 49% of Congolese people clearly stated to be happy while 20% assumed to be unhappy. The more Congolese people are growing older, the more they assume to be unhappy. Generally considered, Congolese ladies (51%) are feeling happier than Congolese men (47%).

 “2015 has been a tumultuous year for many across the globe, despite that the world remains largely a happy place. 45% of the world is optimistic regarding the economic outlook for 2016, up by 3 per cent compared to last year.” Stated Jean–Marc Léger, President of WIN/Gallup International association.     

Some results of survey conducted in D.R. Congo:

Respondents also expressed their minds on their perception regarding international organizations, vaccination and many other subjects.
You can obtain study WIN/ Gallup International via Target by writing info@target-sarl.cd  or by calling (+243) 810 451 052/ 99 324 81 80.