Target will publish a series of opinion surveys during the second half – year 2017

Target agency is getting ready to publish from next month opinion surveys that will cover all the 26 provinces of DR Congo. These surveys will deal with several questions related to daily life of Congolese people in order to underline main tendencies on these questions.

Several topics will be approached in these opinion surveys especially what Congolese people are expecting from Government, banking facilities, perception of both public and private companies, sanitation issues, public key – personalities preferred by Congolese people etc…

As regards Congolese concerns, the survey shall start from a scale of fifteen concerns to specify those considered by Congolese people as the most important. These data will allow establishing parallelism between Congolese people expectations and actions taken by Government.

Beyond these questions, another survey will also deal with issues related to banking facilities. It will especially be about assessing knowledge that Congolese people possess concerning banks operating in DR Congo and opinion they have regarding these banks. The research will first of all approach practical aspects such as related to owning bank accounts, types of bank accounts for those who own them… All these questions will allow having an accurate idea of the level of trust that Congolese people put in banks.

Besides level of trust put on banks, perception that Congolese people have as regards both private and public companies will also be included in another survey. Based on a sample of thirty companies operating in private and public sectors, Congolese people will be asked to judge actions taken by these companies and establish a list of companies that are considered as the best in different fields. 

Concerning health – related questions, in another survey, respondents will be asked to assess the level of threats concerning four sicknesses: malaria, tuberculosis, HIV and Ebola. 

Surveys will also deal with several other questions that better allow understanding Congolese people experience.

Saturday, July 29, 2017 - 11:07
Post date: Tue, 06/10/2014 - 16:35

TARGET sharing its experience on market research at Université de Kinshasa

Post date: Tue, 04/15/2014 - 09:17

Context

Post date: Sat, 03/15/2014 - 10:37

In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a

Post date: Fri, 03/14/2014 - 12:29

Serge Mumbu, General Manager  of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit  new ESOMAR  members and p

Post date: Tue, 01/21/2014 - 18:07

In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the

Post date: Fri, 12/20/2013 - 08:29

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Post date: Fri, 12/13/2013 - 11:55

1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.

Post date: Wed, 12/04/2013 - 11:59

Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of

Post date: Mon, 10/14/2013 - 12:22

TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20

Post date: Thu, 10/03/2013 - 09:03

The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25