At the end of April 2015, Target research agency will launch a media audience research at Pointe – Noire in the Republic of Congo. A team shall leave Target registered office from Kinshasa especially for training of local consultants that will conduct the research in different municipalities of the economic capital of Republic of Congo.

The quantitative research projected for the end of this month of April at Pointe-Noire will be realized with Smartphones, in line with the method of quota per age, sex, occupation and place of residence (municipalities) towards 1000 persons. The respondents will have to especially tell the names of TV programs they are following, types of programs, brackets time when they are in touch with media as well as media they are consuming…

The month of May shall be devoted to data analysis and double-checking of information obtained. Data statistic processing shall be carried out in the same period while the research results will be made publicly available in June.

This project, as many other precedents, not only allows Target agency to broaden its expertise and customer portfolio beyond the borders of DR Congo, but especially satisfying its communication need based on reliable statistical data in this city that holds registered offices for most of companies based in Congo.

Let’s underline that it is not the first time for Target to launch a market research in Pointe Noire, the agency has already carried out projects in the behalf of customers.