TARGET sharing its experience on market research at Université de Kinshasa
Target making accessible to a large audience the worldly research of “WIN/Gallup International 2014”
[[{"type":"media","view_mode":"media_large","fid":"523","attributes":{"alt":"","class":"media-image","height":"360","style":"margin: 5px; float: left;","typeof":"foaf:Image","width":"480"}}]]In front of a selected audience of journalists gathered this Thursday 19 March 2015 at Target SARL registered office located at Kinshasa (DR Congo), Serge MUMBU, Target’s General Manager, presented the worldly research results of WIN/Gallup International focusing to this topic: “Would you fight for your country?”
During his speech followed by a session of questions-answers, Serge MUMBU presented the global results per country and research methodology.
The research reveals that 60% of respondents in 64 countries would be ready to fight for their countries, while 27% would not be able to act so. However, there are significant differences between regions. The will of fighting is higher in the Middle East region and North Africa countries, i.e. 83% while it is lower in Western Europe (25%).
Asia comes in the second position regarding positive intentions to fight for one’s country (71%) while Africa shows (56%), America reveals (48%) and Eastern Europe gives (54%). Afghanistan people are standing for (77%), Armenia people (72%), Azerbaijan people (85%), Bangladeshi people (86%) and Pakistani people (89%) are amongst countries where people are highly willing to fight for their countries. On the other hand respondents such as Austrian people (62%), German people (62%) and Dutch people (64%) have been less inclined to fight for their countries.
A majority of respondent women across the world (52%) stated that they would be ready to fight for their countries against 67% on the men side. People of 18 to 34 years old (66%) are mostly inclined to fight. In terms of diversity of religious confessions covered by the research, Muslim are the most ready to fight for their countries (78%).
This field research has been conducted between September and December 2014. A total of 62 398 persons were interviewed at a worldly scale. In each country, a representative sample of about 1000 men and women were subjected to face-to-face, telephone or online interviews.
Serge MUMBU explained that the research has not been conducted in DR Congo because WIN/Gallup International was not yet represented in the country during that period. But now that Target became a member of this world organization of market researches and surveys, the next researches will also be carried out in DR Congo.
Friday, April 24, 2015 - 17:54
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Context
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