TARGET sharing its experience on market research at Université de Kinshasa
TARGET: IT’S BEEN ONE YEAR OF ACTIVITIES ALREADY
TARGET Sprl does legally exist since September 2010 (Legalized memorandum of association) but it is only on October 2011 that it launched activities with the official taking up of Serge MUMBU post as Managing Director on 11 October 2011. Yearly report of the year 2012 shall take an exhaustive stock of TARGET activities during its first social year.
All the same, we would like to remind some of the achievements reached during these last twelve months: organization of work in line with international standards (procedures’ manual, in-house rules, job description…), Entry into professional organizations ESOMAR (Association Mondiale des Professionnels en Etudes de Marché: World Organization of Professionals in Market Research) and FEC (Fédération des Entreprises du Congo: Congolese Companies’ Organization), partnership with International companies and agencies such as (Heineken, CFI, IPSOS, IMMAR…), carrying out of surveys as well in main towns of DRC (Kinshasa, Lubumbashi, Kisangani, Matadi, Boma, Moanda…) as abroad (Congo Brazza, Rwanda and Burundi).
A special thank-you to all who were committed to help TARGET in any way or another during its first year of activities: Père Ghislain Tshikendwa, SjoerdKoonstra, Olivier Lechien, Ben Afrifa, Ghislain Luzolo, Laurent Bukasa, Kent Mikenyi, Teyu Abusa, Helene Coric, Michel Kahasha, Patrick Mutombo, Benoit Luyeye, Brahim Sail, Nora Bourchak, Guillaume Pierre, Françoise Tassera, Pierre Nsana, Mireille Munga, Aimé Kamuha, Mireille Mbombo, Hortense Mbumba, Blaise Pezo, Sonia Bokako, Michael Dikasa, AxellGontcho, Larissa Diakanua, Walter Badibanga, Fabrice Bashonga, Alain Gonda, AdelinMboma, Rigobert Malalako, Pasteur Joseph PotoPoto, VladmirLubaku, DjodjoMatala, Zephyrin Nakatala, Yves Mazimpaka, Sandrine Inakabondo, Didier Mpambia, Suzy Bakajika, Sikofu Saleh,…
Now, we are taking up a challenge to become by the year 2014 one of the five reference agencies of Central Africa and it is definitely not an impossible goal to be reached with God grace and support of everyone (TARGET partners, employees and consultants).
TARGET Management
Context
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
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1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25










