TARGET sharing its experience on market research at Université de Kinshasa

Target’ desk research in Rwanda and Burundi on Banks

After the desk research on banks conducted in DRC, Target research agency conducted 02 other studies on the same theme in Rwanda and Burundi. These studies got inspired directly from the countries background, and offer relevant information for individuals and organisations interested by the bank and financial industry in these countries.
Towards end of 2008, Rwandese bank sector faced liquidity crisis due to drop in banks deposits. This crisis drove banks established in Rwanda think about new strategies to attrack clients. Within this background, the competition became tied between banks, which are striving to implement wining business strategies.
11 banks are present in Rwanda i.e.:
- Bank of Africa
- Bank of Kigali : the most former bank created in 1966
- Banque Populaire du Rwanda : It has the highest social capital (325 000 000 USD).
- Coge banque
- Crane Bank, Ecobank
- Equity
- GT Bank
- I&M Bank
- Kenya Commercial Bank
- Urwego Opportunity Bank.

Most recent banks are GT Bank and Crane Bank which were launched in 2014. Six (06) out of eleven (11) banks have their agencies in all Rwandese regions while Crane Bank has less agencies.
Ecobank has the highest withdrawals fees, i.e. 2% on each withdrawal while Bank of Africa, Bank of Kigali, Banque Populaire du Rwanda, I&M Bank and Urwego Opportunity do not request any fee at withdrawals.
The current research conducted by Target research agency explains the various documents requested when opening a bank account in Rwanda. These documents are similar to those requested in Burundi. However, in Burundi, Ecobank requests residence certificate and Interbank requests to have a guarantor having an account within their bank.
Burundian bank landscape is made of 08 banks:
- Bancobu
- BBCI
- Banque de Crédit de Bujumbura (BCB)
- Diamond Trust Bank (DTB)
- Banque de gestion et de Financement (BGF)
- Ecobank
- Finbank
- Interbank. Present in all main capital cities a part from Rutana, Muramvya and Mwaro.
Cartography of Banks in Burundi

In almost all these banks, the initial deposit for current account is 50 000 FBU a part from Interbank which requests 200 000 FBU and BGF which requests 300 000 FBU as initial deposit. BGF is also the only Burundian bank requesting fees on withdrawal (750 FBU). For saving accounts, Burundian banks usually request 50 000 FBU as initial deposit, but Interbanque requests 1 000 000 FBU and BGF requests 300 000 FBU.
The two studies are conducted by Target research agency have many other relevant information enabling to have a clear and specific idea on banks within these two countries. You can get these by sending an email at info@target-sarl.cd or calling (+243) 81 045 1052.
Context
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
[[{"type":"media","view_mode":"media_original","fid":"286","attributes":{"alt":"","class":"media-image","height":"450","typeof":"foaf:Image","width":"650"}}]
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25










