In 2014, TARGET SARL, an agency specialized in market research, count now 3 years of experience. This third year, as well as the previous years, was full of rich experiences, especially with the achievement of the national  survey on financial services (FinScope 2014) in partnership with Central Bank of Congo, Ministry of Finances of DR Congo as well as South African companies FinMark Trust and Africa Scope. This year has also been marked by the launching of researches realized with mobile phones (Computer Assisted Mobile Interviewing, CAMI in short) which prove to be even more profitable in terms of time and human resources (no longer need of keyboarders and data processing takes less time).

Training of field team for FinScope survey at “Centre Bethanie” 

Note also in 2014, publications produced and marketed by Target (which are still available) including Statistics on Media and Key Figures of Mobile Telephony (respectively in Kinshasa and Lubumbashi) as well as the qualitative research on Congolese young people. Great numbers of market researches have been conducted abroad for clients at Rwanda and Burundi.

Some publications realized by Target in 2014

Let’s now take this occasion to warmly thank our staff and external consultants’ team for their hard work performed with a sense of dynamism and self-denial. And amongst those who were outstanding with matchless performances, among them : Armand LOKOLO, the best consultant in Kinshasa for market researches, Nathalie TSHEBWA, the best surveyor (Kinshasa), Marjolain KAKINA, the best consultant in computing science (Kinshasa),  Nicodème BALUME, the best consultant inland the country (Nord-Kivu), Yves MAZIMPAKA, the best consultant abroad (Rwanda). And the year Employee is of course Tatiana DJOLI (Researcher), whose professional consciousness and coaching efficiency promoted a reliable data collection during FinScope research towards a sample of 5,000 persons in 11 provinces of DR Congo.

Tatiana DJOLI (researcher) training surveyors in Rwanda

In terms of forecasts 2015, Target agency aims at becoming even more modern as regards technology. Getting involved several time in electronic questionnaire last year, using mobile phone; Target will keep on this perspective through the use of tablets that will henceforth serve for quantitative projects such as researches to be carried out inside rooms (taste test, product test, smell test…) and census researches (Trade Census). 

Launched in December 2014, the Congolese consumers’ panel will operate on the second quarter of 2015 as an online market research mechanism related to various subjects such as telecom, internet, and products consumption. Congolese internet browsers are henceforth invited to take a subscription of Target DRC panel, which provides the possibility of freely expressing their opinions plus winning awards.

Target panel home page (you can click on this link to directly register   http://www.target-sarl.cd/targetpanel/inscription.php )

In terms of publications, this year Target intends to extend its standard researches (Statistics on media, Key figures of mobile telephony, preferred celebrities…) towards other cities especially Goma (DR Congo), Pointe Noire (Congo) and Kigali (Rwanda). Conferences and/or seminars will be especially organized for students and professionals in order to help them better master methodology and exploitation of researches’ results carried out by Target.    

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