Target SARL has got 4 years of existence since last October 11^th. During these last years, the agency experience as well as expertise have been increasing to the level that it is now established amongst institutions on which business world can rely to know expectations, attitudes and perceptions of consumers. These latter also are taking advantage of Target as a right relay towards advertisers and the industry world such as witnesses by the flourishing Target activity of these last years that we may summarize in the following lines.   

Panel

The online research panel is the greatest innovation that Target brought in the marketing research world in DR Congo. The Agency is indeed the first institution to launch the panel and realize fully online research in Congo. The purpose is to reach about 5000 regular respondents on this plat-form. To date, the panel has already got 1393 participants and about 500 that participated into researches related to practice of sport, medical consultations as well as use of internet, establishing Target as a true avant-gardist agency that is putting technology development in the very core of its action.

Besides, from January of this year, the agency purchased Samsung digital tablets for quantitative researches. These tools shall allow field surveyors to operate at the same time as encoder.  

To re-read:

- RDC: Target SARL conducts the first two online researches

- Sport: about 6 Congolese people over 10 do affirm to practice a sport, according to Target SARL survey.

- 8 Congolese people over 10 don’t consult a physician in the event of disease, according to Target SARL survey

Exchanges

Always being eager to get closer to changes as well as innovations that are happening in market research field, Target multiplied inter-professional exchanges these last years. In addition to the fact of being member of ESOMAR, European Organization of market researches through its General Manager Serge MUMBU, Target has just become a member of WIN/Gallup International. The agency is therefore representing in DR Congo this global organization of market research professionals of which reputation is once and for all established.

While preparing to participate in global researches that WIN/Gallup International conducts every year, the agency is regularly making available for general use on its website, results of surveys initiated by the global organization.

Twice in 2015, in May and September, Serge Mumbu, Target General Manager participated in conferences organized at Dublin respectively by WIN/Gallup International and ESOMAR. He brought the Congolese experience of market researches and established fruitful contacts for the interest of both Target and its partners. 

To re-read:  

- Outcomes of ESOMAR conference 2015: a gathering of African research agencies in gestation.

- Target participation at the 68^th annual conference of WIN/Gallup at Dublin

Researches

Target has been continuing to forge ahead in 2015 as for these last four years with the performance of several researches in DR Congo and in the Sub-region of Great Lakes. Thus the agency has for instance produced its yearly research on media at Kinshasa, a unique research on media, advertisement and preferred celebrities at Pointe-Noire. At Lubumbashi, Target successively conducted researches on media, mobile telephony and banking sector.

These researches were made possible thanks to both permanent staff and professional consultants that are growing in experience every year.

Staff used for data collection