TARGET sharing its experience on market research at Université de Kinshasa
Sport: about 6 Congolese people over 10 affirm to practice a sport, according to Target SARL survey
About six Congolese people over ten affirm to practice a sport, according to an online survey conducted by Target SARL, a market research agency based in the DR Congo capital that is specializing in researches entirely performed on the Internet.
For about 459 people that participated in this online panel, 57% state to practice a sport against 43% that don’t practice any sport at all. Amongst all cities, Goma (66%) has the highest proportion of sportsmen of our panel, followed by Kinshasa (58%) and Kisangani (57%).
In terms of the most practiced sport activities, we have got health walking (28%), soccer (24%), and gymnastics (17%). Othermentioned “sports”such as jumping the rope, marathon, cycle racing, boxing or NZANGO (similar to scissors jumps; a sport of Congolese origin practiced between two groups of women that are making scissors jumping) all received scores varying between 1 and 5%.
Soccer and gymnastics are especially practiced by young people of 25 to 34 years old, while seniors (50 years old and above) are the most inclined to making gymnastics (40%).
Women are great many to practice walking (29%), while men are very keen of soccer (29%).
Internet users responded to this online panel during a period of two months (from 23 May to 31 July 2015).
Tuesday, August 25, 2015 - 12:31
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Context
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In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
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Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
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In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
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1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
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The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
