TARGET sharing its experience on market research at Université de Kinshasa
DR Congo: Target SARL conducts two first online researches
The market research agency, Target SARL, has just brought an innovation within marketing research sector in Democratic Republic of Congo. It has just conducted the very first researches with online questionnaire via its panel launched since the beginning of 2015.
Recruitment of respondents took two months. Firstly launched online, it has not raised a lot of enthusiasm. Due to one reason: never before, a market research has already been conducted throughout DR Congo. Congolese internet users don’t have the habit of participating in online market researches.
Target SARL surveyors released on the field succeeded in recruiting subscribers to online researches’ Panel within universities, cybercafés, offices as well as crossroads of the DRC main cities (Kinshasa, Matadi, Kisangani, Mbuji-Mayi, Lubumbashi, Goma and Bukavu).
To date, about 450 internet users responded online to surveys related to health and usages of internet. Panel users could therefore express on the one way about their frequency of visiting their doctor, type of institution they frequent, sports they practice and on the other way about devices they use, volume of data they usually purchase, their providers of internet access, their frequencies of connection as well as their main activities. They have also been asked to assess the quality of internet speed and mobile telephony operators that offer more and more internet.
Target SARL shall make the results of research related to health available to public in the beginning of August; and further results related to internet shall be made available to public in mid-August 2015.
Monday, July 27, 2015 - 14:04
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
Post date: Mon, 10/14/2013 - 12:22
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
