DR Congo: Target becomes a member of two Commerce Chambers

The market research agency Target SARL has just became a member of two commerce chambers, the chamber of commerce and Franco – Congolese industry (CCIFC) and the American chamber of commerce for Congo (AmChamCongoDR), in 2016. These mechanisms in charge of representing interests of commercial companies, industries that become members therein.  

“By becoming member of these organizations, Target is gaining in terms of visibility, i.e. the possibility of being recognize and displaying its activities to a great number of companies, especially through activities such as “the After Work” that we intend to organize this Thursday, April 21st, 2016 on “Optimization of communication budget thanks to audience researches” and the participation at the third edition of French week in Kinshasa during June 2016”, explains Serge Mumbu, General Manager of Target.

This adhesion represents a new business opportunities for Target. Chambers of commerce is a framework that strengthens networking (contracts and exchanges between members) and can generate collaborations/partnerships with other companies. 

“Considering diversity of members that compose different chambers, we are rather to expect a diversification of our products and services with especially researches within human resources and social marketing field for example, specifies Serge Mumbu.   

The chamber of commerce and Franco – Congolese industry has been created in November 9th, 1987. At the end of year 2015, the chamber had more than 150 members. Target application for becoming member was approved on March 17th, 2016.

Target is the first and unique Congolese agency to become member of chamber of commerce and Franco – Congolese industry of which the main activity is market researches. Other companies of the chamber are also mentioning market researches as one of their activities. Yet this latter is not their trade heart.   

On the other hand, the United State chamber of commerce is the greatest trading organization in the world representing interests of more than 3 million of companies of any side, sectors and regions. Members of this chamber of which Target just became member is covering small shops, local chambers as well as main organizations of industry and big companies. They all share one thing, they count on the Chamber to be their voice at Washington, DC.

Tuesday, April 26, 2016 - 12:01
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TARGET sharing its experience on market research at Université de Kinshasa

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Context

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In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a

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Serge Mumbu, General Manager  of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit  new ESOMAR  members and p

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In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the

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1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.

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Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of

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TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20

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The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25