Arlette Leumbou

Her career started far from Congolese land. In Cameroon, precisely in 2009. That year, she entered market research field at RMS Cameroon which is Kantar TNS today. She was Trainee research Executive for qualitative studies. Under supervision of her line managers she was moderating groups, writing proposals at project reports.

Two years later, she was promoted Research Executive. It was the beginning of her international career; in Cameroon and abroad; during 5 years, she conducted almost 100 qualitative studies with various methodologies (focus group discussion, ethnographies, monographies, observations, immersions, etc.) within various business fields such as telecom, breweries, tobacco, pharmaceutical, bank, insurance, etc.

In 2014, she started her Congolese journey at Vodacom where she was Market Research Specialist. At this position, she supervised many projects like Mystery shopping, rebranding, NSP, B2B, etc.; studies conducted by Nielsen, Ipsos, Kantar TNS, etc. After 18 months spent at Vodacom, Arlette joined Feronia DRC, a company within palm oil field for a short period.

It is in September 2017 that she joined Target as Senior Market Analyst. Her role consist in having a close and strategic look at project implementation, especially on complex ones, on proposal writing till report presentation. Her role is also essential on report recommendations. She is a real added value for the agency.