TARGET sharing its experience on market research at Université de Kinshasa

5 years of Target: a football game with Actualite.cd

For Target SARL 5th anniversary celebration, the research agency played this Sunday, September 25th, 2016 a high spirits and very enjoyable football game against Actualite.cd, the Congolese successful pure player holds by young ambitious journalists.
Serge Mumbu, Target General Manager, and Patient Ligodi, Actualite.cd Director, were both present in the field at the opening of match.
Actualite.cd kicked off the ball right at the starting of game. Target more played counterattack strategy in this game. Target team held Actualite.cd team off for some minutes up to the break. On a free kick well served right at the entrance of penalty area, Actualite.cd opened the scoring.
At the starting of the second – half, Target came back on the field with an open mind. After the 4-3-3 strategy of the first – half, the host team changed the strategy with a 4-4-1-1. The second – half was more balanced, before Actualite.cd takes advantage of a defensive mistake to score the second goal from a corner.
After the second goal, Target attacking players begun to accelerate the game, besieging Actualite.cd defense during several minutes.
On a long pass coming from the defense, Target center forward holding the pressure high over Actualite.cd defense, succeeded to recover the ball. The risky coming out of Actualite.cd goalkeeper could not stop Target attacker self – control that scored with an eccentric lobe. At 2 – 1, the score remained unchanged till the end of match.
Both teams and their guests met after the match in a select place at Kintambo Velodrome for the third half, this special time dedicated in Congolese culture for happily sharing a glass of drink after a football match.
Serge Mumbu took this opportunity to thank his guests that accepted through their presence to honor Target.
“Several companies are dying right in their first years and we reached 5 years now. It is a happy opportunity considering efforts and challenges we faced to be able to emerge within such difficult environment. That is why we decided to share our joy with a partner, Patient Ligodi, that always accompanied as regards communication with media in general, and especially in organization of press releases. It just launched actualite.cd and we wanted to spend some good time with its team.” Stated Serge Mumbu, Target Manager General
In spite of political situation currently under pressure in DR Congo whereas Target Registered Office is located.
“In the coming years, Target will have to keep on making innovations and widening its fields of actions (online qualitative researches, business, consulting…) in DR Congo as well as in other countries of Central Africa”, summarizes Serge Mumbu.


Context
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